Dhanteras 2026: A 12% demand surge awaits Indian gold market even as prices hit two-week high - The Economic Times

AI desk brief

India Bullion & Jewellers Association national secretary Surendra Mehta expects gold sales to grow 12% this Dhanteras, versus the association’s earlier year-on-year growth forecast of 7–10%. He attributed the stronger outlook to higher gold prices, which he said could attract buyers and reinforce gold’s store-of-value appeal. The forecast could signal firmer Indian festival demand, but the supplied text does not specify whether growth refers to sales value or metal volume, so it does not establish a corresponding increase in physical gold purchases.